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Blaupunkt

Blaupunkt is a famous German audio brand. The aim was to address new target groups, make the brand more present and to sharpen its image.

Trendy Blaupunkt products were used for PR. Image: Blaupunkt audio.
Trendy Blaupunkt products were used for PR. Image: Blaupunkt audio.

For Blaupunkt we cooperated with micro influencers, bloggers our YouTubers. Through specific lifestyle PR we approached younger and new targets.

We have placed Blaupunkt in lifestyle environments, such as lifestyle mags and social media to reinforce an attractive and desirable brand image. With classic audio PR and public relations around IFA we supported sales.

 

113 clippings
with 22,2 m reach in 1 year.

Schöner Wohnen, Laviva, GQ, It´s Style, Instyle, Playboy, CE Markt, Audiovision oder Tonspion and many more featured Blaupunkt.

Entertainment is also a living topic. Image: Blaupunkt.
Entertainment is also a living topic. Image: Blaupunkt.
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